What's in it for Me?
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There are many possible USPs you could uncover and use; but only one or two that should be deployed.
Your Competitive Advantage is much more than just frantically finding a way to be just a little different.
We find it.
That’s LOCK #1.
Your new, sparkling and refined Competitive Advantage needs translating into a powerful ‘offer’ with impact.
It must be tested, quickly and robustly, and get you traction in the market.
That’s LOCK #2.
Your Advantage, properly defined as an optimised Offer, can have the addition of the ultimate component to secure your lasting Competitive Edge.
You miraculously change to your Customer’s Currency.
That’s LOCK #3.
The triple lock is complete.
Right First Time™ is a process and improved understanding of your market, and your situation within it, that leads to a profound new and truly powerful Competitive Advantage, Offer and Edge.
This is made up of your new, bespoke, TRIPLE LOCK.
It isn't enough just to try some brief desperate change, some tactical stickyplaster that may be easily copied.
It is all about making a real competitive manoeuvre and impact that will last.
And the TRIPLE LOCK will leave your competitors way behind.
Happy with your Competitive Advantage %?
Is your Advantage, as described usually, really that competitive?
Does your Offer 'zing' in the Market?
What's your Offer like? How much of your market actually likes your message?
In % terms, how is your overall Competitive Edge? Do you really stand out in the market?
Are you Critical to your Customer?
And are you REALLY close to your Customer's needs? Do they NEED you?
(Check out our Story here)
Full LinkedIn Bio
Full LinkedIn Bio
David is doing a series of online interviews with Managers and Marketers, to uncover the challenges and best modern practices in Direct Mail Marketing. It is an opportunity to get your views across, and get some great feedback and exposure (if you wish it!) in return. Get involved! Just ping us now.
Our David Hood has been behind, and continues to support, new Customer Value Creation International professional membership body. That group now has its own Journal of Creating Value – and David is a Reviewer with this new and important publication. Further information on the Journal of Creating Value here Further information on the Customer Value Creation[…]
The following packages are now available to Small to Medium sized organisations (SMEs / SMBs). Durations displayed are nominal; dependent on agreed project parameters and scheduling. Prices exclude VAT.
Is there a ‘simple’, definable challenge at the heart of the problem of competitiveness, for organisations to overcome; something that is a profound, underpinning hurdle that is keeping them from improving their ability to compete? Yes. There is a very profound conflict, a dilemma indeed; that is so perfectly simple, yet disturbingly insipid and indelible. A blog post exchange[…]
(Recording of Masterclass Webinar produced with TalkTalk Business) David Hood presents his Masterclass on ‘changing to the customer’s currency’ (a forerunner to Right First Time’s LOCK 3) with Guest David Pinder. This is one of a SERIES of 20 Minute Masterclasses for SMEs – click here to see the entire series, in order.
Get in touch today.
Just ping us, and we can have a chat. Easy.